Global beverage bottler centralizes and automates IT processes


IT systems


overall operational performance

Company Overview

Coca-Cola Hellenic Bottling Company S.A. (CCHBC) is one of the world’s largest bottlers for The Coca-Cola Company. The CCHBC serves a population of approximately 600 million customers with operations in 28 countries on three continents, ranging from the Republic of Ireland to Estonia to Nigeria.

Business Challenge

Mergers can be difficult to implement, especially when they generate fragmented operations spanning wider geographies than they were designed to support. Unifying IT infrastructures and implementing company-wide ERP systems are essential to successfully manage such disparate operations as a single entity. These were the challenges CCHBC faced when a merger created the company.

After the merger, CCHBC’s production facilities spread geographically almost overnight.

Their disparate operations also meant decentralized reporting and control. The company wanted to integrate and consolidate internal IT systems across numerous countries to achieve synergies. CCHBC implemented SAP ERP, SAP Business Warehouse (BW) and SAP SCM enterprise-wide to consolidate business management. To facilitate this process, the organization developed an internal project team to design the SAP landscape and migrate data to SAP. It also took responsibility for implementing and supporting SAP products throughout the company.

“Previously our SAP installation spanned seven countries and served 2,100 end users. After we doubled our processing capabilities by extending SAP technology to an additional five countries and 3,300 end-users, we needed a process automation and batch scheduling solution that could automate the existing workload and scale much larger.” Raymond Wooninck, SAP Technology Manager at CCHBC


CCHBC chose Redwood to manage its SAP background processing and the Redwood Professional Services team for assistance with implementation.
A significant driver in CCHBC’s selection of Redwood was the ability to map job chains across SAP BW and SAP ERP and manage interdependencies between automated processes across the full SAP environment. Wooninck adds, “We had a short timeframe with which to get the automation of our SAP background processing in place. By turning to Redwood’s Professional Services team, we saved weeks of ABAP development. The team had the requisite knowledge and expertise and could begin making batch inventories immediately, saving us valuable time it would have taken us to familiarize ourselves with the product.”

After the implementation, Redwood automation began executing processes automatically on detected source files, data, events, or messages. It also provided orchestration across processes through context-aware logic such as flags and locks. Redwood’s ability to define once and re-use automation processes eliminated needless duplication, ensured consistency, and reduced stress.

CCHBC reduced the daily scheduled batch workload from 300 to 180, partly because Redwood could run processing loads in parallel, an improvement over the native SAP scheduling system that CCHBC had been using, which could only run processes sequentially. Furthermore, Redwood’s mapping of job chains highlighted redundant processes that could be removed, streamlining hardware usage, and further optimizing SAP productivity.


By automating processes with dependencies between SAP ERP, SAP BW and SAP SCM and providing job interception functionality, Redwood enabled CCHBC to manage production more efficiently. Having these three systems running up-to-date and synchronized is a significant business enabler for CCHBC. CCHBC can also now improve systems performance during Business Intelligence data reload windows by intercepting end-user jobs and delaying or re-prioritizing them until the upload is complete.
Governance and compliance capabilities also provide greater control over user access. CCHBC can now logically separate departments, applications, or business units through partitions.

“With so many SAP end-users across so many locations, including the data center and systems admin groups, Redwood provides the transparency we need to align all three applications, no matter where or when production management issues may arise. Developers can easily manage the lifecycles of our business process automations by using a single platform. Reducing our ABAP programming workload and gaining error alert functionality also saved us time, because we no longer have to check batch log reports.” Raymond Wooninck, SAP Technology Manager at CCHBC

Future Plans

Once the initial project was complete, the project team added about 9,000 SAP users from 26 central and eastern European countries into the unified SAP environment. Redwood has become increasingly mission critical as CCHBC continues to centralize the management of its growing operations.