Redwood Software named a Leader two years in a row: 2025 Gartner® Magic Quadrant™ for SOAP report

A message from Kevin Greene, Redwood Software CEO
I’m thrilled to announce that, for the second consecutive year, Gartner has named Redwood Software a Leader in its 2025 Magic Quadrant™ for Service Orchestration and Automation Platforms (SOAP) report. This year, we are proud to be positioned furthest in Completeness of Vision and highest for Ability to Execute.
We believe this consistent recognition validates our strategy and the immense value of our automation fabric solutions. Our mission is to unleash human potential by empowering customers with end-to-end automation for their mission-critical business processes, enabling them to maximize efficiency, enhance agility and build a future-ready enterprise.
We see lights-out automation as the engine for continuous growth and success for our customers. This acknowledgment from Gartner further energizes our team as we continue to support enterprises globally.
Understanding the Gartner Magic Quadrant™ for SOAP
The Gartner Magic Quadrant™ is a culmination of research in a specific market, providing a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant™ helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.
According to Gartner Magic Quadrant™ research methodology,
“Leaders execute well against their current vision and are well-positioned for tomorrow.”
“Service orchestration and automation platforms are essential for delivering business services through complex workloads. SOAPs unify workflow orchestration, workload automation and resource provisioning, extending across data pipelines and cloud-native architectures.”
2025 Gartner Magic Quadrant™ for SOAP report
Ability to Execute: How well does the vendor deliver today?
Gartner positioned Redwood highest for Ability to Execute. Redwood feels the Ability to Execute axis assesses the “here and now,” measuring the tangible quality of the vendor’s products and services today.
Our view is that it’s a holistic measure of the entire customer experience and the vendor’s organizational maturity. It’s not just “Does the product work?” but “Is this a well-run company that is easy and reliable to do business with?”
Gartner evaluates Ability to Execute based on seven criteria:
- Product or Service
- Overall Viability
- Sales Execution/Pricing
- Market Responsiveness and Track Record
- Marketing Execution
- Customer Experience
- Operations
Completeness of Vision: Does the vendor have a plan for tomorrow?
Gartner positioned Redwood furthest in Completeness of Vision for the second year in a row. In our view this category assesses the “what’s next.” It evaluates the vendor’s strategy, innovation, understanding of the market’s future and if the product will evolve to meet your future needs.
For Redwood, this category is not just about ideas; it’s about the credibility and plausibility of the vendor’s strategy. We believe a “complete” vision is one that is not only forward-thinking but also grounded in a realistic plan that the vendor is capable of executing.
In our opinion, the evaluation evaluated whether the vendor has the foundational ability to deliver on its promises by assessing their product architecture, financial model and track record of past innovation.
Gartner evaluates Completeness of Vision based on eight criteria:
- Market Understanding
- Marketing Strategy
- Sales Strategy
- Offering (Product) Strategy
- Business Model
- Vertical/Industry Strategy
- Innovation
- Geographic Strategy

Vision and execution: Why Redwood was named a Leader
Redwood believes being named a Leader doesn’t happen by accident. In our opinion, it’s the result of a clear formula: listen to customers, build for the future and execute flawlessly. We feel this reflects our singular focus on automation fabrics, fueled by innovation and a deep customer obsession. Our strategic roadmap isn’t created in a vacuum; it’s forged in partnership with our customers through advisory boards and user groups.
We deliver on that formula with our enterprise SOAP solutions, available self-hosted, on-premises or through a highly reliable, true-SaaS platform. We believe our position as a Leader speaks to the maturity of our workload automation (WLA) solutions, which offer composable automation purpose-built for the hybrid enterprise. We deliver a unified platform that gives customers the strategic advantage to adapt faster and outpace change.
Redwood feels our forward-thinking approach empowers customers to move beyond simple, custom scripting and siloed tools. They can embrace a fully governed business and IT automation platform that prioritizes the entire digital infrastructure, managing everything from core job scheduling and complex data pipelines to orchestrating event-driven workflows and integrating with DevOps tools. This ensures their critical operations and IT automations run without interruption, meeting the needs of their organization.
We believe our commitment to innovation is clear in our latest platform advancements, which demonstrate a relentless focus on creating a more powerful, intuitive and intelligent automation experience enabling customers’ automation strategies:
- Redwood Insights: We’re moving beyond simple monitoring to provide true orchestration observability, turning complex data into actionable knowledge that helps users predict and prevent issues.
- AI assistants and co-pilots: Our embedded AI tools are already saving users hours by accelerating development and troubleshooting.
- Modern UI: A completely redesigned user interface makes the platform more intuitive and powerful for all users.
- Continuous integration and connectivity: We’re constantly expanding our library of pre-built connectors and advanced no-code wizards, making it easier than ever to create custom integrations and automate any process across the enterprise. Redwood offers unmatched integration with SAP applications and technologies, validated by RunMyJobs by Redwood’s SAP Endorsed App Premium certification.
Redwood believes our position in the Gartner Magic Quadrant™ for SOAP is a testament to our commitment to turning cutting-edge technology, from multi-cloud orchestration to AI-driven insights, into real-world results for our customers.
Insights from the 2025 Gartner Magic Quadrant™ for SOAP report
In our opinion, the 2025 Magic Quadrant™ for SOAP report offers an in-depth analysis of the SOAP landscape and highlights the critical role of process automation in driving digital transformation. The report notes that,
“By 2029, 90% of organizations currently delivering workload automation will be using service orchestration and automation platforms (SOAPs) to orchestrate workloads and data pipelines in hybrid environments across IT and business domains.”
Get your copy of the full report here, and demo our suite of solutions to envision what your business could achieve with Redwood behind you.
Gartner, Inc. Magic Quadrant for Service Orchestration and Automation Platforms. Hassan Ennaciri, Daniel Betts, Cameron Haight, Chris Saunderson, etl. 26 Aug 2025.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
These graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from https://www.redwood.com/resource/gartner-soaps-mq/.
About The Author

Kevin Greene
Kevin Greene brings more than 25 years of enterprise software leadership experience as an operator, board member, investor, and investment banker working with breakthrough technology companies. Prior to joining Redwood, Kevin was the CEO of Logi Analytics, a private equity-backed enterprise software company and leader in embedded analytics, which successfully exited to insightsoftware in April of 2021. Kevin has also served as a Partner at Valhalla Partners, a $440 million venture capital firm in Virginia. He was also a principal at Flagship Ventures, an early-stage venture capital firm in Massachusetts. Prior to Kevin’s venture career, he held both director-level and product marketing roles at IBM. Kevin started his career at Goldman Sachs in its New York and Hong Kong offices.
Kevin has an MBA from the Harvard Business School. He earned a Bachelor of Science in Finance and Marketing from the University of Virginia’s McIntire School of Commerce where he also captained the Virginia varsity swimming team.